Iconic East Gippsland brand, Four’N Twenty, was back and bigger than ever for NBA franchise, the Philadelphia 76ers, on Monday, with an incredibly successful Australian Heritage Night.
The game between the Philadelphia 76ers and the Chicago Bulls was the third time the 76ers held Australian Heritage Night, this year raising funds for bushfire-affected people and communities.
With star 76er and Four’N Twenty ambassador, Ben Simmons, hailing from Australia, the brand has a special relationship with the team, and this year raised $80,000 for Gippsland Emergency Relief Fund and the Australian Red Cross.
“Even though I live in the US, Australia is still home,” Simmons said.
“I’ve been devastated to see the destruction of the bushfires, and Heritage Night is a great opportunity to both celebrate the wonderful country I come from, and rally together to help Australians in this time of need.”
A Four’N Twenty Heritage Night fundraising page was set up to allow 76ers fans across the globe to show their support and donate to help those affected by the bushfires. “Our relationship with Four’N Twenty has grown stronger and stronger since 2017 and we’re fortunate to have them as a partner,” Philadelphia 76ers president, Chris Heck, said. “Together, we recognised that this year’s Australian Heritage Night provided a platform and opportunity to raise funds for those impacted by the bushfires in Australia.
“Both the 76ers and Four’N Twenty care deeply about our fans in Australia and we’re inspired by their resilience during this challenging time.” A number of Four’N Twenty employees have been personally affected by the fires in the Gippsland area.
“Our ongoing relationship with Ben Simmons and the Philadelphia 76ers is an important part of our brand’s story,” chief executive officer of Patties Foods Group, Paul Hitchcock, who attended Monday’s game, said.
“We are extremely proud of the friendship we share with city of brotherly love and appreciate the support the people of Philadelphia have given our community during this difficult time. The bushfires have shown the true spirit of Australians and we at Four’N Twenty are proud be able to assist those affected.”
Four’N Twenty Ambassador and Australian Philadelphia Eagles star in the NFL, Jordan Mailata, also attended and had the honour of tipping off the game by ringing the 76ers’ ceremonial liberty bell.
For the record, the 76ers beat the Bulls 118-111, Simmons starring with a triple double 19 points, 10 rebounds and 10 assists.
IMAGE: Patties Foods’ Paul Hitchcock and Anaud Surujpal with Australian Philadelphia 76ers star, Ben Simmons (centre), prior to the Australian Heritage Night match between the 76ers and the Chicago Bulls. Simmons and the 76ers helped raise $80,000 for bushfire-affected communities and people. (PS)